The three Kolbaşı brothers laid the foundations of Arzum Electrical Appliances Manufacturing and Trading Company in 1953 when they established the Güney Imports Company, which traded in a wide variety of products such as small appliances, radios, bicycles and TVs. Family members trademarked the “Arzum” brand in 1966, and focused on the small appliances market. .
Today, the market data indicates that Arzum is the leading small appliances company in Turkey in terms of sold units. Arzum continues to follow the vision of becoming the most valuable small appliances company for all of its shareholders, and aims to become one of the main actors in the global small appliances market.
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