Great Eastern Life Assurance (Malaysia)
LEI 2549008KIRUG60VE4H17

Great Eastern is the oldest and most established life insurance group in Singapore and Malaysia. With S$59.5 billion in assets and around 4.0 million policyholders, it has three successful distribution channels - a tied agency force, bancassurance, and a financial advisory firm, Great Eastern Financial Advisers. The Group also operates in Indonesia, Vietnam, Brunei and China. It was named Life Insurance Company of the Year at the Asia Insurance Industry Awards in 2011 and 2013 by Asia Insurance Review. Great Eastern Life Assurance Company Limited has been assigned the financial strength and counterparty credit ratings of 'AA-' by Standard & Poor's since 2010, one of the highest among Asian life insurance companies. It was ranked top insurer in the life and health categories in the Customer Satisfaction Index of Singapore 2012 by the Institute of Service Excellence, Singapore Management University. It topped the Corporate Reputation Survey 2013 by Reputation Management Associates and was ranked among the top 10 most valuable brands in Singapore in 2013 by Brand Finance, the world's leading independent asset and brand valuation firm. Great Eastern Life Assurance (Malaysia) Berhad was awarded Private Health Insurance Provider of The Year Award 2013 by Frost and Sullivan. Great Eastern Life Indonesia was awarded Best Life Insurance Company 2013 at the Indonesia Insurance Awards organised by the Economic Review magazine in collaboration with the National Banking Institute and Indonesia Asia Institute. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the largest private sector asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC Bank, the second largest financial services group in Southeast Asia by assets. It is one of the world's most highly-rated banks, with an Aa1 rating from Moody's. It is also ranked by Bloomberg Markets as the world's strongest bank in 2011 and 2012.